Welcome to Web Well-known, a month-to-month collection by which we ask our Instagram followers to vote on a viral magnificence product that is taken social media by storm. Then the wonder crew will take the profitable choose for a spin and share their opinions—footage included.
In accordance with a 2024 research performed by the Cosmetify Index, which analyzes the highest magnificence manufacturers, Huda Magnificence has the very best social media following, with 64.4 million followers throughout Instagram and TikTok. That is no shock to the wonder crew right here at WWW—we have remained tuned into each single launch and look from the long-lasting model all yr lengthy. In 2024, the Straightforward Bake Unfastened Baking & Setting Powder ($38) reigned supreme (and have become my private favourite), alongside the Lip Contour 2.0 Computerized Matte Lip Pencil ($21), however the record of greatest sellers does not cease there.
I like to think about 2024 because the yr of complexion merchandise. Simply consider all of the concealers, pores and skin tints, and foundations that had been launched this yr. And within the sea of viral foundations, Huda Magnificence’s Straightforward Blur Pure Airbrush Basis ($37) got here out on prime. I will not bore you with the stats, however this beloved basis acquired excessive reward from a number of the most trusted magnificence content material creators. Our editors test-drove this basis and the opinions had been stunning.
Earlier than we get into our sincere ideas, let’s do a product breakdown. Straightforward Blur is a light-weight, medium-to-buildable protection basis that is non-comedogenic (which means it will not clog your pores) and ultra-blurring. The important thing elements are 1.5% niacinamide, which smooths the look of uneven texture and tone, and silica, which blurs the look of pores that can assist you obtain that filter-like end. After Huda Magnificence founder, Huda Kattan, labored on over 100 (sure, 100) variations of this product, it lastly launched in 29 shades and shortly took social media by storm. However I will not preserve you ready any longer—preserve scrolling to see if this product lives as much as the hype.
(Picture credit score: @nataliegrayherder)
“For me, this product utilized as marketed. It feels light-weight, the blurring impact is there, and it seems pretty pure on the pores and skin. I solely did one layer and it offered a real medium quantity of protection, however I would cease there for those who want a extra skin-like look. General, I nonetheless want pores and skin tints for day by day put on, however I believe it is a nice fuller protection possibility for my fellow less-is-more make-up wearers.” — Natalie Grey Herder, editor
Victoria Beckham Magnificence
Bitten Lip Tint
Nudestix
Nudies Cream Blush All-Over-Face Shade
(Picture credit score: @aniyahmorinia)
“I will be sincere: I’ve a tough time believing product descriptions once they seek advice from a basis as ‘light-weight.’ Oftentimes, ‘light-weight’ is a filler phrase used to point that the product will not go away you trying cakey. However as a daily basis wearer, that is not sufficient for me. Light-weight ought to imply that my pores and skin seems and seems like pores and skin, that it really works properly with the remainder of my complexion merchandise, and that it is comfy for all-day put on. (I am principally in search of the formulation of a pores and skin tint with the protection of a basis.) This one does all the above. I really like that that is buildable sufficient to cowl my blemishes with out leaving a heavy feeling after making use of extra product. The before-and-after pics do not lie. I am impressed by how large of a change this basis gave me with little or no product.” — Aniyah Morinia, style and sweetness editor
Milani
Cheek Kiss Cream Blush
(Picture credit score: @emma.walsh)
“Although I at all times go for tinted moisturizer as my base, I used to be excited to present this hyped-up Huda launch a strive. It has a pure end however leans a bit extra velvety-matte, so I added a number of drops of Rhode Glazing Milk and a spritz of glowy setting spray to present my complexion a radiant end. I really like that it performed good with my different skincare and make-up merchandise. No basis is magic, so I wasn’t essentially anticipating an airbrushed, Paris-filter kind of end, however this one got here fairly near it. I positively see myself reaching for this on particular events after I desire a really flawless base with out feeling like I am sporting heavy basis.” — Emma Walsh, magnificence editor
Iconic London
Prep-Set-Glow Hydrating Glowy Setting Spray
Rhode
Pocket Blush in Sleepy Lady
(Picture credit score: @emm.hugh)
“I am not a medium-to-full basis woman, however I do know there is a time and place when it’s a necessity to look flawlessly airbrushed—from photoshoots to ultra-glam vacation events. Personally, I beloved the protection this basis gave, however I did discover the formulation to be barely drying, particularly through the winter months. That being mentioned, for those who’re in search of one thing full protection and have a tendency to have oilier pores and skin, I guess you want this!” — Emma Hughes, social media editor
Westman Atelier
Mini Petite Face Hint Cream Contour Stick
Hourglass
Ambient Lighting Bronzer
(Picture credit score: @sclementines)
“As somebody who wears basis practically on daily basis (and who has tried a lot of them), I am fairly explicit about what makes a ‘good basis’ in my guide. And truthfully, this one got here near checking all my containers. It is light-weight but buildable (test), has a natural-matte end (test), blends tremendous simply (test), and does not settle into my effective traces (whew, test). The one field it did not test is longevity—it simply did not final properly for me all through the day. After eight hours it had oxidized and highlighted my texture in a manner I did not love. I nonetheless suppose it is a basis I would use now and again as a result of I really like the protection and end, however it most likely will not be my go-to.” — Sahara Clement, copy editor
One/Measurement
Safe the Blur Make-up Magnet Primer
Eadem
Le Chouchou Lip Softening Balm in Boba Bounce
(Picture credit score: @c_bellamy)
“Given all of the hype surrounding this product, I actually needed to find it irresistible—however I sadly did not. There are a number of the reason why. I could not get previous the scent. Granted, I am pregnant proper now so all my senses are heightened. I additionally did not love the feel. It dried fairly shortly when making use of it, which made it onerous to mix out, and it made my pores and skin really feel further dry. I would be open to making an attempt it with the primer that is really helpful, however I additionally settle for that it simply won’t be the suitable basis for my pores and skin—it occurs!” — Caitie Bellamy, Group Govt Director, branded content material and sweetness
Burt’s Bees
Mistletoe Kiss Vacation Present Set
Tower 28 Magnificence
BeachPlease Lip + Cheek Dewy Cream Blush
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